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July – December 1997 – Home Interest Magazine Sector
This six monthly period saw Somerfield Magazine enjoy an impressive first July – December audit as its main rivals all suffered losses. Indeed Good Housekeeping lost over 30,000 buyers, whilst percentage wise House Beautiful slipped 8% and World of Interiors dropped 5%.
| Title | Jul 96 – Dec 96 | Jul 97 – Dec 97 | Actual Change | % Change |
| Somerfield Magazine | n/a | 1,090,490 | n/a | n/a |
| Good Housekeeping | 489,239 | 450,183 | -39,056 | -7.98 |
| Sainsburys The Magazine | 416,880 | 422,718 | 5,838 | 1.4 |
| Woman & Home | 352,811 | 344,041 | -8,770 | -2.49 |
| House Beautiful | 332,115 | 305,067 | -27,048 | -8.14 |
| Family Circle | 300,204 | 280,295 | -19,909 | -6.63 |
| Essentials | 319,810 | 272,685 | -47,125 | -14.74 |
| Homes & Ideas | 208,755 | 218,284 | 9,529 | 4.56 |
| Ideal Home | 200,784 | 208,016 | 7,232 | 3.6 |
| BBC Homes & Antiques | 171,674 | 201,582 | 29,908 | 17.42 |
| Country Living | 175,657 | 178,119 | 2,462 | 1.4 |
| Homes & Gardens | 165,533 | 171,142 | 5,609 | 3.39 |
| House & Garden | 167,846 | 163,330 | -4,516 | -2.69 |
| Options | 146,692 | 127,772 | -18,920 | -12.9 |
| Inspirations For Your Home | 103,176 | 115,325 | 12,149 | 11.78 |
| Country Homes & Interiors | 112,111 | 110,071 | -2,040 | -1.82 |
| Period Living | 84,386 | 105,878 | 21,492 | 25.47 |
| Harpers & Queen | 93,186 | 93,545 | 359 | 0.39 |
| World Of Interiors | 73,307 | 69,766 | -3,541 | -4.83 |
| Elle Decoration | n/a | 62,596 | n/a | n/a |
| Country Life | 42,804 | 46,414 | 3,610 | 8.43 |
The biggest year on year increases were enjoyed by BBC Homes & Antiques, up 29,908 (17.42%), and Period Living, up 21,492 (25.47%).
The Press database can be accessed by selecting “Press” from the drop-down box at the top of this page.