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June ABCs – Mail Papers Show Biggest Losses
The June national newspaper ABCs, released today, show the Daily Mail and the Mail On Sunday showing big losses in circulation compared to last month. The Daily Mail’s circulation dropped by over 51,000 copies (down 2.49%), while the Mail On Sunday saw an even bigger decrease of over 82,000 (down 3.87%).
The Evening Standard recorded the biggest drop in terms of percentage change (down 4.13% or 18,109 copies), while among the dailies the Times saw the biggest increase: up 7.16% or an increase of 48,417. Among the Sundays, the Sunday Telegraph performed very well with an increase of 2.53% or over 16,000 copies.
| May-96 | Jun-96 | %Ch | Actual Ch | |
|---|---|---|---|---|
| Daily Mirror | 2,453,927 | 2,408,455 | -1.85 | -45,472 |
| Daily Star | 680,346 | 667,453 | -1.9 | -12,893 |
| Sun | 4,009,023 | 3,970,155 | -0.97 | -38,868 |
| Daily Express | 1,229,679 | 1,219,591 | -0.82 | -10,088 |
| Daily Mail | 2,089,998 | 2,038,039 | -2.49 | -51,959 |
| Daily Telegraph | 1,047,652 | 1,054,314 | 0.64 | 6,662 |
| Financial Times | 302,266 | 300,889 | -0.46 | -1,377 |
| Guardian | 395,446 | 391,062 | -1.11 | -4,384 |
| Independent | 273,236 | 272,928 | -0.11 | -308 |
| Times | 676,422 | 724,839 | 7.16 | 48,417 |
| Racing Post | 52,221 | 52,733 | 0.98 | 512 |
| Sporting Life | 69,712 | 70,784 | 1.54 | 1,072 |
| Evening Standard | 438,146 | 420,037 | -4.13 | -18,109 |
| May-96 | Jun-96 | % Ch | Actual Ch | |
|---|---|---|---|---|
| News of the World | 4,562,655 | 4,585,807 | 0.51 | 23,152 |
| Sunday Mirror | 2,410,125 | 2,412,005 | 0.08 | 1,880 |
| Sunday Sport | 261,902 | 251,515 | -3.97 | -10,387 |
| The People | 2,057,131 | 2,036,302 | -1.01 | -20,829 |
| Mail on Sunday | 2,127,522 | 2,045,139 | -3.87 | -82,383 |
| Sunday Express | 1,228,949 | 1,202,354 | -2.16 | -26,595 |
| Independent on Sunday | 298,927 | 294,923 | -1.34 | -4004 |
| Observer | 454,385 | 443,348 | -2.43 | -11,037 |
| Sunday Telegraph | 666,971 | 683,819 | 2.53 | 16,848 |
| Sunday Times | 1,274,641 | 1,296,678 | 1.73 | 22,037 |
These figures are now available to subscribers in Press Planner on Talking Windows
