Media Metrix and Jupiter Communications have completed their merger and began trading on the NASDAQ under the new name Jupiter Media Metrix yesterday. President and chief operating officer Gene DeRose said: “We are creating a company like no other.”
The two companies, which provide market information about the internet, announced their merger in June (see One-Stop Net Information Service Created As Media Metrix And Jupiter Merge). The new company will be organised into five units according to its core businesses: measurement, analysis, intelligence, events and an international division. They will be known as Media Metrix, Ad Relevance, Jupiter Research, Jupiter Events and Jupiter Media Metrix International.
The new board will include Tod Johnson as chief executive and chief executive officer, Gene DeRose as president and chief operating officer and former directors of Jupiter and Media Metrix.
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