Jupiter Charts Internet Growth

A new report from Jupiter MMXI has highlighted the growth seen in internet usage since it began its research at the end of 1999. The number of monthly at home users in the UK has grown from 7.8 million in October 1999 to 13.5 million in January 2001. The number of minutes spent online each month has increased from 257 in October 1999 to 446 in September 2001 and the number of unique pages viewed per visitor each month has grown from 184 to 282 in the same period.

Jupiter’s  Web Milestone’s report brings together its 24 months of research into the at-home internet behaviour of Britons and highlights how the web has evolved as an information and communications tool.

Commenting on the findings, Jupiter’s senior vice president of measurement, Mari Coleman, said: “Looking back on everything we have witnessed in the last two years, we can see how rapidly the industry has developed. Despite the current difficult economic climate, an increasing number of consumers are still embracing the web to research and buy products and services and to access information, proving its value for communication and commerce.”

Jupiter started releasing data on a weekly rather than a monthly basis in June in response to calls for industry wide agreement on standards for internet audience measurement (see Jupiter MMXI Launches Weekly Internet Data Release).

Jupiter MMXI: 020 7563 1600 www.jupitermmxi.com

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