To an assembled audience of advertising honchos in Cannes, Jupiter announced yesterday that it was cutting its global online advertising forecasts for 2001 from 47% growth to just 12% due to the extreme uncertainty of the market.
Clearly this year’s figures paint quite a different picture from this with some analysts predicting adspend ‘growth’ to come in as low as -1.5% for 2001 (see Forecasts) and Jupiter have downgraded their forecasts accordingly, consolidating speculation from earlier this year (see Forecasts).
Revised Online Adspend Growth Forecasts From Jupiter
2001 | |
Western Europe | 27% |
North America | 10% |
Global Total | 12% |