Kantar Media: Video on Demand subscriptions
Kantar Media has released its Video on Demand Subscriptions report. It looks as the dramatic growth in adoption of paid video streaming services by consumers, demonstrating how it has been one of the most prominent media trends of recent years.
As Kantar Media states:
“With high profile new entrants to this market including Disney, BBC and ITV due to launch their own subscription based services soon, this is a competitive marketplace that is about to get a whole lot more competitive.
“What does adoption of paid streaming subscription services look like today in Britain and around the world and how much scope is there for consumers taking on further subscription services?
“We have leveraged findings from our TGI Global Quick View Consumer Data, Great Britain TGI Consumer Data and flagship DIMENSION 2019 study of media industry trends to examine these and other key questions around how the paid video subscription market is likely to evolve in future.”
To access the report, please click the link below:
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