Karo Pharma chooses mSix & Partners as EMEA media agency

Karo Pharma has named GroupM and The&Partnership’s joint venture mSix & Partners as its EMEA media agency of record.

mSix & Partners won the EMEA media planning and buying account for the consumer healthcare company after a competitive pitch involving multiple agency groups, with the transition starting immediately.

The partnership will be effective from 1 April and the agency’s pitch focused on strategic planning, executional capabilities, tools, technology, ROI measurement and competitive pricing.

Karo Pharma’s focus is on future growth, brand-building, central media management and local expertise.

The account is estimated to be worth €25m and comprises consumer healthcare brands like E45 (subject to the closing of a ‘put option agreement’), Multi-Gyn, Paracet, Nailner, CCS and Flux.