Kinetic announces restructure of senior team

Out-of-home media company Kinetic has announced that it is making a number of changes to its senior planning team with immediate effect.

Mark Smith, currently client service director, will take the role of planning operations director, where he will own the deployment of Aureus, Kinetic’s in-house suite of planning tools.

Nicole Lonsdale will continue in her role as client service director where she will lead the planning department to deliver client service at all levels and build agency and client relationships.

Gideon Adey, currently business development director, pictured, will take the role of planning development director. In his new role Adey will deliver audience and data-led planning to planners, agencies, clients and media owners.

Roshan Singh will take on the role of digital innovations director to lead and develop Kinetic Active.

“Our mission as a business is to pull forward and make real the future possibilities of out-of-home communication,” said Martyn Stokes, Kinetic’s chief strategy officer.

“To truly deliver on this mission we have created four distinct senior planning roles and areas of responsibility focused on our planning product, client service, developing planning for the future and innovation.”