Konica Film & Cameras is to sponsor This is Your Life for its last series on ITV. The deal is part of a £1m spend on sponsorship and advertising by Konica this year.
The new series starts on Wednesday 12 January and runs for 26 weeks until Wednesday 6 July.
The deal was arranged between David Prosser, sponsorship director of TSMS, and Oliver Croom Johnson of SPP for Konica and its advertising agency The Warfare Group.
Alan Chilton, ITV Sponsorship Committee 071 389 8600
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