Lakeside partners Magic 105.4 for first ever radio campaign

Magic 105.4 has announced an exclusive deal with Lakeside Shopping Centre that will see the Essex retail venue launch its first ever radio sponsorship.

The deal, brokered by Mediaedge:cia, will span seven months until 3 January 2010 and support Lakeside Shopping Centre’s bid to encourage London families to visit for a day out.

Every Saturday throughout August, Magic 105.4 will give on-air updates on the family activities taking place at Lakeside, and listeners will have the opportunity to win exclusive experiences at the Shopping Centre.

Steve Parkinson, managing director, Magic 105.4 said: “We are very excited to be involved with such a fantastic campaign for London. It is a great example of how a retail partner can offer our listeners a real opportunity to enjoy London and get out and about in the summer!”

RAJAR releases Q2 2009 radio audience figures tomorrow, with full coverage appearing on Newsline.