Laser Satellite & Cable has said that it will be running Turtlewax advertorials on Granada Sky Broadcasting’s Men and Motors programme strand. The two minute advertorials, produced by GSB, will go out at midnight on Wednesday, Friday and Sunday. Turtlewax has also bought airtime to support the advertorials. CIA Media Solutions concluded the deal with Laser Satellite and Cable.
Peter White, marketing manager at Turtlewax, said: “We wanted to get involved with advertorials right from the start. They are an excellent vehicle for us to demonstrate our products and the GSB Men and Motors channel is perfectly targeted at our core consumer.”
A spokesman for Laser told Newsline that it is looking to develop this side of the airtime sell in order to offer advertisers an increasing array of options for delivering commercial messages. The last time it was used on GSB was when Benckiser bought a package of advertorials to promote the Finish range on Granada Food and Wine.
Laser: 0171 396 6000
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