ITV sales house, Laser, has signed up internet technology company, Real Media, to provide ad management software for the ITV Formula 1 website (http://www.itv-f1.com/).
Real Media’s software, Open Ad Stream, will manage all advertising and sponsorship on the site and provide post campaign analyses. The site currently has no advertisers but Laser claims that it receives over 3 million page views a month to an “extremely attractive affluent male demographic”.
“Add the targeting and reporting capabilities of our OAS technology and we believe that the ITV-F1 site becomes a “must buy” for advertisers and sponsors,” says Real Media managing director Tim Brown.
Laser: 0171 396 6000
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