Latest Sponsorship Deals

… Aston Villa have signed a 4-year kit sponsorship deal worth more than £4m with Reebok.

… Reebok has signed a deal with the Chinese Track & Field Federation who will wear Reebok footwear and apparel at the IAAF World Indoor Championships in Barcelona. Reebok also sponsor track and field federations from Russia, Spain, Portugal, Belgium, Holland, Jamaica, Sweden and Poland.

… Tottenham Hotspurs is expected to confirm today a £5m shirt sponsorship deal. The deal is believed to be with Hewlett Packard. The club, which has been sponsored by Holsten for the past 12 years, will continue to wear Holsten shirts until the end of this season.

… Martini has signed a £750,000 deal with Atlantic 252, to sponsor its 1995 roadshow.

… Budweiser have signed a deal which gives them rights to National Football League trademarks for promotion and advertising.