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Littlewoods To Sponsor FA Cup On TV

Littlewoods To Sponsor FA Cup On TV

Having played the position of sole event sponsor for the last three years, Littlewoods has signed a deal to sponsor the ITV Network coverage of the FA Cup next season.

The deal, said to be worth around £1 million, kicks-off with the Charity Shield match in August and continues with the ITV third-round matches which begin in January 1998. The deal runs through to 6 May, provided there are no drawn-matches.

ITV: 0171 631 3434

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