Living etc launches in India

IPC Media has launched its third international edition of interiors monthly title Living etc in India.

The English-language magazine, which will be published by Images Group under a licence in India, is set to launch with a cover price of 100 Rupees (£1.35).

IPC has also launched international versions of Living etc in Thailand and Cyprus.

“The last few years have seen a huge change in the way the Indian urban population perceives its immediate physical environment,” said R Rajmohan, president and publisher of Image Group.

In that latest ABC release, for July to December 2008, Living etc‘s circulation fell by 8% year on year to 86,500 (see ABC Results Jul-Dec 2008:Coast makes waves in the home interest sector).

It followed the overall trend in the home interest sector for the period, which saw most titles shed circulation figures.

Nat Mag’s Coast was the only title to publish a significant increase, up 14.7% year on year to more than 42,000 copies.