Lloyds Bank will be sponsoring ITV’s Tournoi De France football tournament between the UK, France, Brazil and Italy.
There will be six one hour highlight programmes. The first goes out on June 3 and the last on June 11.
The deal was negotiated by Tim Brady and Paul Vaughan at API Consulting on behalf of the Lloyds TSB Group. The creative is being handled by Lowe Howard Spink, API and ITV.
ITV: 0171 631 3434
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