London News Radio has made a deal with Air Canada which will see the airline sponsoring the International Business Bulletin on News Direct 97.3FM. The aim is to target businessmen flying to Canada.
The ident will be heard four times a day, introducing and closing the twice hourly business bulletins broadcast during drivetime.
The deal was negotiated by Universal McCann on behalf of Air Canada, and Neil Webster, head of sales at London News Radio.
London News Radio: 0171 312 8501
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