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Local Commercial Stations

Local Commercial Stations

Of the non-London local commercial stations, reporting in the latest RAJAR period, West Sound FM posted the most impressive performance with the highest shares of Listening (33.2%) and Weekly Reach (49%).

June 1999 RAJAR – Local Commercial Stations
Station Survey Period Share of Listening (%) Weekly Reach (%) Weekly Reach (‘000s)
102.4 Severn Sound FM H 19.1 37 135,000
102.4 Wish FM H 6.3 20 108,000
102.8 RAM FM H 13.3 31 173,000
103.2 Power FM H 10.9 29 320,000
103.4 The Beach Y 14.2 37 54,000
106.6 Star FM Y 8.4 20 45,000
107.7 The Wolf H 4.6 14 61,000
1170 – Swansea Sound H 12.1 26 132,000
1458 Lite AM H 1.7 3 75,000
2-Ten FM H 18.0 36 245,000
96 Trent FM H 13.6 27 279,000
96.3 Aire FM H 14.8 29 272,000
96.3 Q.FM H 4.5 14 130,000
96.4 FM The Wave H 14.2 25 126,000
96.4 The Eagle H 6.7 16 85,000
96.6 Oasis FM H 5.4 13 42,000
96.7 KL.FM Y 17.2 41 54,000
96.9 Viking FM H 16.5 32 358,000
97.4 Rock FM H 16.5 27 345,000
97.6 Chiltern FM H 13.9 33 220,000
Active FM H 1.2 4 15,000
Alpha 103.2 Y 11.5 31 40,000
B97 Chiltern FM H 16.2 32 99,000
Bay H 20.2 42 130,000
Beacon FM H 13 30 385,000
Belfast City Beat H 9.4 20 108,000
Breeze H 3.9 6 71,000
BRMB 96.4 FM H 15.9 33 674,000
Broadland 102 H 18.9 37 214,000
Brunel Classic Gold H 6 12 154,000
Buzz FM H 3.5 8 32,000
Capital Gold Birmingham H 2.5 6 121,000
Capital Gold Hampshire H 3.1 7 74,000
Capital Gold Kent H 2.1 6 63,000
Capital Gold Sussex H 2.7 6 59,000
Central FM Y 16.8 31 57,000
Centre FM Y 7.4 16 35,000
Central FM Y 16.8 31 57,000
Century 105FM/B> Q 5.0 10 530,000
Century 106 H 4.1 10 207,000
Century Radio H 12.1 26 543,000
Channel 103 Y 28.6 44 32,000
Classic Gold 1332 H 6.7 15 79,000
Classic Gold 1359 H 4.7 9 58,000
Classic Gold 1431/1485 H 3 7 45,000
Classic Gold 1530/1278 H 5.3 14 104,000
Classic Gold 1557 AM H 3.3 12 53,000
Classic Gold 774 H 5.6 11 39,000
Classic Gold 792 H 3.8 8 43,000
Classic Gold 828 H 5 8 48,000
Classic Gold 828 AM H 1.9 6 57,000
Classic Gold 954/1530 H 3 8 34,000
Classic Gold Amber H 6.7 13 135,000
Classic Gold GEM Derby H 7 17 93,000
Classic Gold Amber H 6.7 13 135,000
Classic Gold GEM Derby H 7 17 93,000
Classic Gold GEM Notts H 5.4 11 115,000
Clyde 1 FM H 26.8 44 818,000
Clyde 2 H 13.4 23 433,000
Cool FM H 19.8 31 289,000
County Sound Radio 1476 AM H 1.5 5 28,000
Crash FM H 0.4 3 29,000
CTFM Radio Y 2.8 9 10,000
Downtown Radio H 13.2 23 295,000
Dream 100 FM Y 3.9 10 23,000
Eleven Seventy AM Y 3.3 9 14,000
Essex FM H 18.2 32 361,000
FM 102 The Bear Y 13 28 58,000
FM 103 Horizon Y 25 48 93,000
Forth AM H 6.3 14 155,000
Forth FM H 18.2 37 409,000
Fosseway Radio Y 9.7 16 17,000
Fox FM H 21.6 43 234,000
Galaxy 101 H 6.3 18 379,000
Galaxy 102 H 3.6 13 339,000
Galaxy 102.2 H 2.8 8 167,000
Galaxy 105 FM Q 6.2 16 677,000
Gemini FM H 22.6 39 185,000
GWR FM H 18.4 36 459,000
Hallam FM H 24.3 40 520,000
Hereward FM 102.7 H 21.7 42 155,000
Invicta FM H 20.7 39 427,000
Jazz FM 100.4 Q 0.9 4 238,000
Kestrel FM Y 6.9 16 21,000
Key 103 H 14.9 32 864,000
Kix 96 H 7.3 19 58,000
Leicester Sound 105.4 FM H 17.4 33 196,000
Lincs FM 102.2 H 26 44 316,000
Magic 1152 H 5.8 11 160,000
Magic 1161 H 5.8 11 104,000
Magic 1170 H 6 11 89,000
Magic 1548 AM/MW H 6 10 177,000
Magic 828 H 9.5 19 181,000
Magic 999 ( was Red Rose 999) H 5.3 11 120,000
Magic AM H 6.8 11 144,000
Marcher Coast 96.3 FM Y 14.7 28 64,000
Marcher Gold H 4 9 47,000
Medway FM H 2.9 12 38,000
Mercia FM H 15.3 31 194,000
Mercury FM H 14 29 105,000
Metro FM H 25.2 48 670,000
MFM H 10.1 21 87,000
Minster FM H 15.9 34 120,000
Mix 96 Y 16.9 40 50,000
Northants 96 H 20.3 46 211,000
Northsound One Y 18.3 45 134,000
Northsound Two H 8.6 24 70,000
Ocean FM H 8.3 22 244,000
Orchard FM H 30.4 45 140,000
Piccadilly 1152 H 7.1 13 360,000
Pirate FM102 (East) H 9.4 24 79,000
Pirate FM102 (West) H 22.5 42 110,000
Plymouth Sound AM H 6.9 14 45,000
Plymouth Sound FM H 18.5 40 131,000
Pulse H 14.1 29 217,000
Q102.9 Y 21.7 38 56,000
Q103 H 18.2 37 124,000
Radio City (was 96.7 City FM) H 20.9 36 645,000
Red Dragon FM H 18.7 33 293,000
Sabras Sound 1260 KHz AM H 8 11 35,000
Scot FM H 5.7 17 441,000
Scot FM (East) H 5.4 18 198,000
Scot FM (West) H 5.8 17 277,000
Signal FM H 4.1 13 82,000
Signal One H 19.3 42 309,000
Signal Two H 5.2 13 96,000
Southern FM (Brighton/Eastbourne/Hastings) H 21 41 384,000
Spectrum Radio on 558 AM Q 0.2 1 110,000
Spirit FM Y 14.1 29 48,000
Stray FM Y 14.9 37 52,000
Sun FM Y 13.9 33 79,000
Surf FM H 3 11 33,000
Tay AM H 11.2 26 112,000
Tay FM H 16.3 35 151,000
TFM H 21.5 40 323,000
The Falcon FM 107.9 Y 5.9 14 12,000
The Wave 96.5 FM Y 20.2 37 86,000
TLR 107.2 Y 7.9 17 25,000
Touch Radio H 7.5 14 122,000
Valleys Radio H 10.4 19 86,000
WABC Classic Gold H 5.5 8 100,000
West Sound FM H 33.2 49 186,000
Westward (was Gemini AM) H 3.3 6 30,000
Wyvern FM H 14.9 29 128,000

Other notable performers include Orchard FM and Channel 103. Orchard FM recorded the second highest Share of Listening (30.4%) of all local commercial stations, with Channel 103 a close third (28.6%). Both stations had Weekly (%) Reaches of 45% and 44% respectively.

Local Commercial Radio Stations – Largest % share of listening

Station Survey Period Share of Listening (%)
West Sound FM H 33.2
Orchard FM H 30.4
Channel 103 Y 28.6
Clyde 1 FM H 26.8
Lincs FM 102.2 H 26.0
Metro FM H 25.2
FM 103 Horizon Y 25.0
Hallam FM H 24.3
Gemini FM H 22.6
Pirate FM102 (West) H 22.5

Local Commercial Radio Stations – Largest Weekly Reach (%)

Station Survey Period Weekly Reach (%)
West Sound FM H 49
Metro FM H 48
FM 103 Horizon Y 48
Northants 96 H 46
Orchard FM H 45
Northsound One Y 45
Clyde 1 FM H 44
Lincs FM 102.2 H 44
Channel 103 Y 44
Fox FM H 43

Local Commercial Radio Stations – Largest Weekly Reach (000s)

Station Survey Period Weekly Reach (000s)
Key 103 H 864
Clyde 1 FM H 818
Galaxy 105 FM Q 677
BRMB 96.4 FM H 674
Metro FM H 670
Radio City (was 96.7 City FM) H 645
Century Radio H 543
Century 105FM Q 530
Hallam H 520
GWR FM H 459

Subscribers can access the Radio database by selecting “Radio” from the drop-down box at the top of this page.

As the RAJAR survey is now operating under a new methodology, year on year comparisons are prohibited. However, data from the period to March 1999 can be compared with this release which covers the period to June 1999. For an explanation of the new RAJAR methodology and how and when the stations report, click RAJAR – The New Methodology Explained.

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