London News Radio Gains New Sponsorship Deal and Awards
Moss Bros, the menswear specialists, are to sponsor sports bulletins on LBC 1152 AM and News Direct 97.3FM, London News Radio’s two stations. Three of the Moss Bros Group’s brands will feature – Moss Bros, Blazer and Savoy Taylors’ Guild.
The package includes title sponsorship, sponsor credits on-air competitions and promotions. London News Radio is handling the creative side in-house.
Meanwhile LBC 1152am won three prizes at this year’s New York Radio Awards. In three of the nine categories LBC won Silver for Best Sound Series, and two Bronze medals for Best Public Affairs Programme and Best Writing.
LNR: 0171 312 8501.
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