Kantar Media has appointed Louise Ainsworth as CEO of its EMEA business.
Ainsworth joins directly from her role as CEO of Kantar Millward Brown UK and is experienced across digital media, strategic brand management, communications effectiveness and audience measurement.
“I am delighted to be joining Kantar Media,” she said.
“Our clients are facing more change and disruption than ever before – Kantar Media’s unique scale and breadth of high quality data sets are well-places to help our EMEA clients convert the challenges they face into valuable opportunities.”
Ainsworth will sit on the Kantar Media Executive Committee and report to CEO and chairman Andy Brown, who says he is “thrilled” to welcome her.
“Her rich experience in digital and the changing media ecosystem is widely recognised across the industry and will be a considerable asset for Kantar Media and our clients alike,” he added.
Kantar Media will welcome Ainsworth in her new role from June 25.
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