Lowe Group Launches Digital Management Consultancy

Advertising network, the Lowe Group, has taken a majority stake in a start-up digital management consultancy called Decipher.

Decipher will offer advice to client companies on how digital technologies can add value or even change their business; the company is to have a commercial rather than marketing emphasis.

The consultancy will operate as a standalone company within Lowe & Partners UK, the parent company of Lowe Howard-Spink and Lowe Direct. Decipher’s founder, Nigel Walley, said: “Too often, advice on digital issues is being given by technology or web design companies looking to make a sale. As a standalone consultancy, Decipher will offer impartial business advice, interpreting both the commercial opportunities and the commercial threats posed by new digital technologies.”

In April this year Lowe closed its new media arm, Lowe Digital, saying that it would reopen later in the year as a consultancy (see Lowe To Relaunch Digital Arm). It is understood that the acquisition of Decipher will not compromise plans to relaunch Lowe Digital in some form later in the year.

Decipher will officially open for business on 1 September; its website can be accessed at http://www.decipher.ltd.uk.

Lowe Group: 0171 225 3434