Lynx Returns To ITV As Sponsor

Lynx has returned as a sponsor to ITV, currently sponsoring a series of Monday night Adventure Movies on the ITV Network. The Unilever owned brand is returning to the medium having sponsored an ITV movie season in 1993.

The sponsorship began with the Colour of Money on 17 July followed by Frantic, Fatal Attraction, Tequila Sunrise and Blade Runner on Monday nights for the next four weeks.

Malcolm Grant, of MGA, who negotiated the deal on behalf of Unilever, said, “The positive shifts in awareness and perception for Lynx, as a result of the 1993 movie season, encouraged the brand to recommit in 1995.”