Yet another retailer has decided to bring out its own magazine as this week the frozen food store, Iceland launched its own life-style magazine into the ever growing women’s interest magazine sector.
Bi-monthly, with a cover price of 39p and an initial print run of 250,000 The Mag is mainly aimed at C1, C2 women, with a light, chatty editorial style and all the usual articles on health and beauty, cookery, fashion, advice, letters and with every issue there is £5 of money off coupons to use at the stores.
Published by Specialist Publications a full colour page rate is £5000, with half page at £2750.
Contact Jude Edwards: 01179 251696.
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