A monthly magazine for extreme and dangerous sports enthusiasts will arrive at news-agents on February 27, priced £2.50. The people behind Xtreme Lifestyle Magazine, Pocket Guide Publishing, believe that they will be targeting the fastest growing sector of the sports industry.
Bungee-jumping, white-water rafting and shovel racing are some of the hair-raising antics that will be covered by the new sports title. Xtreme will have 160 pages, 20% of which will be advertising. Advertisers who have already signed up include Nike, Evian and Grolsch. The publishers are aiming for a 60,000 circulation figure.
A £5000 promotion campaign will be precede the launch.
Pocket Guide Publishing: 0171 259 9229
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