The Wyatt Company, which conducts salary surveys for magazine publishers, has released its latest trends concerning sales employees.
There are three distinct trends emerging; advertising revenues are improving, clients and agencies are demanding a more sophisticated service and experienced sales people are in demand. Agencies and clients are demanding high measurable returns. They expect to see experienced sales people who understand their business environment, and who can apply creativity and innovation to maximise effectiveness in their campaigns.
More information is available from Denise Tyson at the PPA: 071 379 6268
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