Magazines ’93 – PPA Conference

A report entitled “The Value of The Business Press” was examined this morning by three speakers at the Periodical Publishers Association Conference – Magazines ’93 – indicating the crucial role played by business and professional magazines in all stages of the buying process. The report, put together by Clive Foskett of The Builder Group and consultant Susan Frampton, draws on 30 recent research studies in the UK and overseas. The report is one of six pieces of research to be launched at the conference, all of which will be covered by MediaTel over the next couple of days.

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