Magic Launches New Poster Campaign

Magic 105.4 has launched a new ‘good mood’ poster campaign across 1000 sites in London today.

The campaign, which was planned by Starcom, is set to run for two weeks across 1000 6 x sheet poster sites in the city.

The creative builds on Magic’s recent ‘lift your mood, change your tune’ TV campaign, which features listener’s photographs.

One of the featured shots has now been chosen to run as a poster campaign.

Sarah Hyatt-Williams, head of marketing at Magic 105.4, said: “We are incredibly proud of how Magic’s unique music mix can lift your mood and we’re delighted how thousands of our listeners have embraced our campaign and truly made it their own.”

The station used images from listeners to create its ‘Magic Good Mood Film’ TV advert earlier this year, with a creative put together by St Luke’s and its sister company the digital agency Ramp Industry.

Magic’s breakfast show host, Neil Fox, has received more than 15,000 photographs from listeners for the campaign.

Bauer Advertising: www.baueradvertising.co.uk