Maiden Outdoor reported a sales increase of 30% in its interim results today, as predicted earlier this year (see Maiden Expects To Be Bowled Over By First Half Results). Pre-tax profits improved to £5.2m in the six month period to the end of June, compared to a loss of £0.9m for the same period last year.
CEO Ron Zeghibe said: “Record sales and profits for this period…reflect a resurgence in demand for the 48-sheet format and strong performances across all our other panel sizes.”
This year has so far been a good one for the whole outdoor sector, which has been out-performing all other media types (see Feature: Mini-boom Predicted For Outdoor Advertising), and Zeghibe expects the momentum to continue in the second half. “The investment made by the group in recent years are providing a robust platform for growth. Maiden’s market-leading positions, in all the outdoor sectors in which we operate, give us a strong position to enjoy the benefits of a market with good growth prospects,” he said.
A continued period of expansion marked the first half for the group with a series of acquisitions in the large format, including HG Vasey Poster Advertising (see Maiden Buys Outdoor Contractor HG Vasey), strengthening its national coverage.
Maiden Outdoor: 020 7838 4000
Media Jobs
Hello. We have downloaded cookies on your device. Some of these cookies are essential for the website to function. Others are non-essential and are used for analytics and advertising.
We need your consent for these types of cookies.
To withdraw your consent or change your cookie choices, please do this through your browser settings.
Otherwise, click OK to accept and continue.
