Maiden To Roll Out More Transvision Screens

Maiden is to roll out two new London Transvision sites in Euston and Liverpool Street stations in the spring or summer of this year. The giant LED screens, which show a silent news service provided by ITN along with advertising to passengers on the station concourse, will join similar sites at Victoria and Waterloo in the Maiden portfolio.

A typical advert placed on the service runs for 30 seconds once in every repeat of the 8 minute cycle of news, weather and sport. Maiden and ITN are now developing packages for advertisers which link to content, for example, targetting younger audiences by placing ads next to sports coverage or promoting seasonal products such as sun creams next to weather reports in summer.

Maiden is currently offering bespoke packages for upcoming events including Valentine’s Day, this year’s Wimbledon tennis tournament and the World Cup.

Maiden: 020 7838 4000 www.maiden.co.uk

Subscribers can access more on Outdoor advertising by selecting ‘Outdoor’ from the drop-down box at the top of this page.