Make Sense Of Advertising With The AA

The Advertising Association (AA) is publishing a new study called Making Sense of Advertising. The AA commissioned its Economics Committee to conduct the study in order to improve the debate on the economic and social effects of advertising.

Some commentators, says the Association, argue that there are positive economic and social effects, whilst others deem the effects to be wasteful or harmful.

The study claims that only a hermit could avoid daily exposure to advertising, and that it is this constant exposure which obscures the real economic function of advertising and tends to raise irrelevant issues about it.

Andrew Brown, director general of the AA, said: “Advertising is one of those businesses about which everyone has a view; but all too often discussions are uninformed and are just an exchange of ‘soundbite’ superficialities. This publication should help to ensure that such debates are better-informed and that advertising’s role in a competitive economy is better understood.”

The study has been edited by media consultant Harold Lind.

Advertising Association: 0171 828 2771