The Manchester Evening News is launching a free weekly magazine in September which aims to increase the circulation of the daily newspaper.
The features magazine, printed on matt paper, will be distributed with the paper every Wednesday and will include lifestyle features which target 25-34 year olds.
The paper currently has a circulation of 225,041 (ABC Jul-Dec92) but believes that the introduction of a lighthearted addition will boost this figure.
Advertising manager for the magazine is Elaine Derbyshire.
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