ManyPets to sponsor Channel 5 animal content for over a year

In brief

Pet insurance provider, ManyPets, will sponsor Channel 5’s “Animal Tales” genre from 14 April 2023.

The Specialist Works and Sky Media brokered the sponsorship which will run against premium animal-related content on Paramount-owned Channel 5, 5 Select, and My5 including The Yorkshire Vet, Dogs Behaving (Very) Badly and new program The Pet Psychic due to air later this year.

This marks the channel’s longest ever partnership and fits in with more than half of Channel 5’s audience identifying Channel 5 as their preferred channel and also owning a pet.