Marco Bertozzi is to join Spotify as its new head of sales for Europe, overseeing the direct, programmatic and international business across the region.
Currently global chief revenue officer at Performics, the Publicis-owned performance marketing agency, Bertozzi will start in the new role in January and will be based in London.
“We are very excited to be welcoming Marco into the Spotify family in the new year,” said Brian Benedik, Spotify’s global head of ad sales.
“Marco has a great wealth of expertise and insights gained over many years in the agency world, and we’re looking forward to him bringing his fresh perspective to the European business.”
Earlier this year Spotify announced two partnerships that will see the platform’s audio advertising inventory fully automated.
Advertising marketplace operator Rubicon Project and ad tech company AppNexus will both partner with Spotify, meaning brands are now able to access the audio platform’s data and target its listeners.
The double deal means advertisers can place 15 and 30-second audio advertising spots based on age, gender, music genre and even specific playlists, and buyers will also be able to upload audio creative and purchase inventory using AppNexus’ platform, which supports all digital media types.
“This is an incredibly exciting opportunity for me to join a company that is working at the intersection of data, tech and incredible content,” Bertozzi said.
“Spotify is a leader in its space and I am looking forward to joining in the New Year.”
Spotify is available in 59 markets around the world and reaches over 70 million music fans on the Spotify Free app across more than 2 billion individual playlists.
