Marie Claire And Loaded Appear On BT’s Touchpoint Service
IPC Magazines and BT have arranged to provide interactive versions of Loaded and Marie Claire magazines via BT’s Touchpoint Multimedia kiosks.
The interactive magazines will be launched at the beginning of October to coincide with BT revamping the service. The 200 Touchpoint Kiosks, located all around London, are free to browse and provide a variety of news and entertainment information.
The Loaded channel will feature “multimedia mayhem” and provides the chance for users to design their own dream cover. For Marie Claire this represents a first step into the world of interactive publishing. Their site will feature the print version’s usual features and advertising from BUPA, as well as the option to subscribe to the print title.
IPC Magazines: 0171 261 7158
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