Marie Claire Launches New Online Tool

www.marieclaire.co.uk is boosting its beauty offering with a new virtual makeover tool, supported at launch by premium cosmetics brand Clinique.

Marie Claire Makeovers in association with Clinique allows users to upload a photograph or selecting a models, to test a number of styles, colours and beauty applications before clicking through to purchase.

Marie Claire publishing director Richard Johnstone said: “We are continually building the beauty offering on www.marieclaire.co.uk and this interactive tool is an exciting addition to our already market leading beauty channel.”

IPC Southbank’s In Style will also be enhancing its website in September, with a celebrity hair makeover tool. Visitors will be able to upload a photograph and try on the latest and hottest celebrity hairstyles.

In Style publishing director Kirsten Price said: “With this new hair makeover tool, visitors will have great fun seeing which celebrity hairstyle suits them most. It’s an addictive and useful tool which will give even more depth of content to Instyle.co.uk”

IPC Media: 0870 4445000 www.ipcmedia.com