Marks & Spencer to launch online TV makeover show

Marks & Spencer (M&S) is launching an online show featuring Myleene Klass, called Myleene’s Makeovers, with the first clip being shown today.

Each show is 10 minutes long, and consists of Klass solving fashion problems by using clothes from the M&S range.

The programme is targeting female M&S customers aged between 25 and 60, and aims to help boost e-commerce sales

Simon Wood, head of web operations at M&S, said: “By hosting the content on our own site, and with that content closely integrated into the ecommerce mechanism, we can have a much higher level of engagement with our customers.

“Myleene’s Makeovers are entertaining, but they also help customers make better-informed purchases both online and in-store.”