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May TV Viewing Round-Up

May TV Viewing Round-Up

Channel 4/S4C was the only terrestrial channel to actually see an increase in its audience share year-on-year, rising 0.2 percentage points in this period to 10.6%. ITV dropped 1.4 percentage points to 32.8%, BBC1 fell by 1.5 percentage points to 30.5% and BBC2 lost 1.6 percentage points to hold an 11.3% share.

C5 achieved a share of 2.9% in its second month on air. The ‘other’ cable and satellite channels managed to expand their total share by 1.3 percentage points to 11.4%.

May TV Viewing Share

Month BBC1 BBC2 ITV C4/S4C Others Channel 5
May-97 30.5 11.3 32.8 10.6 11.4 2.9
May-96 32 13.3 34.2 10.4 10.1
Change 1.5 -1.6 -1.4 0.2 1.3 n/a

Subscribers can access the full May TV Round-Up in TV Features.

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