Mazda Athletics Sponsorship

In a significant deal for both parties, Mazda has agreed to support British Athletics over the next three years through a £500,000 sponsorship deal.

This is the first sponsor for the sport since the drug cases against Diane Modahl and Paul Edwards at last year’s Commonwealth Games. Athletics has lost some significant sponsors over the last two years, and seen its domestic TV coverage cut back.

Peter Radford, executive chairman of the British Athletic Federation, said more deals would be announced soon.