The London adult contemporary radio station, Heart 106.2 FM, launching late summer, has announced that it has appointed McCann Ericksons’s buying division as their media buying agency. They will work alongside Mellors Reay, who were chosen to handle the £2 million launch campaign for late this summer.
Sources close to the station had placed McCann-Erickson ahead of rival candidates, Mellors Reay and SMS communications, to win the creative account as well as media buying following their work for Heart FM in the Midlands.
Gerard Bridges has been appointed National Sales controller, and Paul McCartney has been appointed Local Sales Manager.
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