McCann-Erickson was named as agency of the year at last week’s Media & Marketing Europe awards. This prize goes to the agency which, in the opinion of the judges, “delivered consistently creative solutions” across a wide range of product categories. In the awards as a whole, McCann-Erickson features six times, either with a commendation or as winner of a category.
Media agency of the year was named as CIA Medianetwork International, winning three categories for best campaign: for Wrangler with AMV.BBDO in the best fashion and cosmetics category; best campaign using pan-European TV for Microsoft with Wieden & Kennedy; best integrated marketing with CRK Advertising for cKbe. Universal McCann Worldwide was highly commended as a media agency while Motive Communications was commended.
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