In what is hailed as one of the biggest advertising account moves of the year, Reckitt & Colman has apointed McCann-Erickson to handle its £150m worldwide advertising account.
Reckitt & Colman manufactures leading brands including Dettol, Harpic, Haze, and Airwick. The worldwide advertising alignment with McCanns will replace relationships with more than 35 local and international agencies; the remainder of Reckitt & Colman’s advertising business will continue to be managed on a regional basis.
Vernon Sankey, Chief Executive of Reckitt & Colman said, “The agency consolidation is an essential step in our strategic alignment to focus global resources more effectively”.
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