UK flag US flag FR flag BE flag
|

McDonalds Remains Top Radio Spender

McDonalds Remains Top Radio Spender

According to Register Meal figures released by the RAB, the top 4 radio advertisers in 1995 spent more than £3 million each, in comparison to 1994 where only one spent that figure.

The top ten advertisers all spent over £2 million and the top 20 spent over £1 million. In 1994 you only had to spend £1 million to reach the top ten. Of last year’s list, 11 still make this year’s top 20. New big spenders on radio include Buena Vista, Kingsway, BSkyB, Camelot, Ministry of Defence and Prudential Assurance. The top 20 also sees the return of Coca-Cola, Ford and British Telecom.

Spend 1995 (£,000) % Ch YoY
1 McDonalds 3,925 8
2 Dixons Stores Group 3,603 160.5
3 Kimberley Clark 3,159 55.4
4 Coca-Cola GB & Ireland 3,013 520
5 Camelot Group 2,620 393.4
6 Carphone Warehouse 2,397 61.3
7 Renault UK 2,094 52
8 Ford Motor Co 2,014 475.4
9 British Telecom 2,014 4
10 Mirror Group Newspapers 2,010 161.4
11 Buena Vista International 1,874 147.6
12 Polygram UK Ltd 1,794 61.8
13 Star Direct 1,711 -14.4
14 Reg Vardy 1,710 116.2
15 Blockbuster Video 1,700 13.2
16 Kingsway Group Stores 1,557 543.4
17 BSkyB 1,526 309.1
18 House of Fraser 1,495 80.3
19 Ministry of Defence 1,345 2069.4
20 Prudential Assurance 1,341 285.3

Source: RAB/Register Meal

Media Jobs