Media Audits Advertisers’ Survey

Media Audits has published the results of its latest Advertisers’ Opinions survey this week, compiled from 70 responses from the top 300 advertisers in the UK. Findings from the survey include:

• 63% of respondents believe it would be in their company’s interest for the BBC to take advertising, with 27% agreeing strongly
• Two thirds of respondents anticipate using satellite channels in 1993, with BSkyB likely to receive 85% of the expenditure
• Only a 3% growth in advertising expenditure is expected for 1993 with 43% of respondents planning to increase their budgets by up to 10%
• 80% predict that the standard of UK Television advertising will decline
• 86% believe that at least one ITV licence holder will have financial problems this year

Media Audits: 071 734 4080