Media Audits Group Continues Recruitment Drive

Media Audits Group is continuing its recruitment drive with the appointment of George Patten as consultant.

Patten, who takes up his new position on 18 August, joins from PHD where, as broadcast group manager, he worked across some of the agency’s biggest accounts including HSBC, Warner Bros, Prudential and Waterstones.

Commenting on his appointment, Patten said: “I am very excited at the prospect of joining Media Audits Group at a time when the company is continuing expansion globally. ROI is becoming increasingly prevalent as is the media consulting business overall and I look forward to adding to their already solid abilities.”

Prior to joining PHD, Patten worked at OMD UK for five years on accounts such as British Gas, Friskies and HMV.

Media Audits Group recently bolstered its management team with the appointment of former Mediahead managing director, Philippa Hainsworth, who will work alongside Tony Emment and Nick Sparey to further the growth experienced by the group last year (see Hainsworth Takes Up Senior Role At Media Audits).

Last month Media Audits Group revealed that the UK TV market has shown no sign of increased advertising revenues, but that audiences to commercial TV have risen in the first half of this year (see Media Audits Sees No Ad Recovery In UK TV). This has resulted in a decline in costs per thousand of between 2% and 5%, depending on the audience demographic.

Media Audits: 020 7734 4080 www.mediaaudits.com

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