Media Business Course relaunches to address talent crisis

The Advertising Association’s Media Business Course (MBC) will return in summer 2022 for media talent with four to five years’ experience.

The MBC was founded in 1964 and has been redesigned in response to the industry’s first inclusion survey the All In Census and talent crisis.

The course will take place between 5 and 8 July at the Grand Hotel in Brighton with “top strategic media talent” appearing as speakers and tutors.

Attendees in teams will create and pitch a full media strategy from a blue-chip client brief to be crowned MBC winners (MBC winners from 2019 pictured above).

To register your interest, you can follow this link.