Media industry magazine Media Business has been revamped and will appear on 1 October in a new smaller size format and with new editorial features including an increased number of news stories.
The Haymarket title, which launched in 1999 under the title Campaign Media Business, targets media agency decision makers in the UK. It claims to publish an average of 25% more media news stories and three times more exclusives than its nearest competitor, Quantum’s Media Week.
The more established Media Week registered a circulation of 20,551 in the latest ABC figures, but Media Business appears to be applying pressure, having seen a 34% year on year increase in its circulation. According to the last ABCs 13,922 directors, managers and executives fully requested the title each week during the first six months of the year.
Media Business: 020 8267 4652 Media Week: 020 7565 4200
Subscribers can access ten years of media news and analysis in the Archive
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