It is reported that three senior media executives are planning to launch a media consultancy firm in the near future. Derek Morris, joint managing director of BMP Optimum, Andy Tilley, MD of Zenith and Ivan Pollard of Weiden and Kennedy Amsterdam, are all believed to be putting personal finances into the venture which is as yet unnamed. The move coincides with WPP’s Martin Sorrell calling for media planning outfits to become more like consultancies in the opening speech at the MRG conference in Dublin *(see MRG Conference Dublin 1997 – Opening Speech).
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