Media Independent To Go Head To Head With Media Guardian

The Independent is moving its Media section from a Tuesday to a Monday.

The paper is expanding its media section into a stand-alone tabloid section on 17 February 1997. The Guardian ‘s media section is also published on a Monday and it recently relaunched as a stand-alone tabloid *Supplement Review – Media Guardian. The new Independent supplement will be in direct competition with The Guardian. The Guardian currently has a 90% hold on the media recruitment market and The Independent is hoping to challenge The Guardian’s dominance over media advertising.

The Independent sports tabloid will remain in its traditional Monday slot, but Network, the computing section will be moved to Tuesdays.

The Independent: 0171 345 2000