Media Playground 2011 video highlights: Data & social

Is social media data a help or hindrance to planning? The Data Debate panel say real time visibility can be a benefit, but at the same time, conclusions may not support other data/channels.

Kurt Edwards, digital commercial director at Future, may see social media measurement as a game-changer, but Thinkbox’s research and strategy director David Brennan says it is important to consider context…