Media Playground 2013: the screen session

This year’s Media Playground will play host to a variety of panel debates and demonstrations, focusing on four key areas in the industry: Screen, Social Media, Mobile Advertising and the Data Debate, all of which we’ll profile individually in the run up to the event on March 20.

Our first panel of the day – the screen session – will begin by taking an in depth look at the main players in the television market, before broadening its brief to take a look at the connected television market as a whole – which is becoming increasingly significant in the screen industry.

Is it nonsense to suggest the first screen in the living room is not the TV? Do agencies still see VOD as largely ITV player and 4OD? Has Sky’s new “open” strategy ensured it retains its huge lead in the pay TV market?

Nigel Walley, MD of digital media consultancy Decipher, will provide his business scorecard for the main players, marking them against opportunities and challenges in a quick-fire opener to get the debate rolling. The MediaTel team will then join him in highlighting key trends in the connected market around devices and usage.

Within the panel, chaired by Graham Lovelace, Walley will be joined by ITV’s controller of digital products, Jon Block, Rovi’s advertising director, Jon Hewson, and, for a wider, interesting angle on a market that has just taken its advertising digital, Digital Cinema Media’s MD, Simon Rees (also a previous MD of Mindshare).

The panel will engage in lively debate whilst considering questions concerning the main screen; winning strategies; what a connected campaign looks like; agencies and video on demand; and the blend of screen options that are now available for advertisers in a connected environment.

You can find out more and book Media Playground here.

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For IPA members – please note MediaTel events are all CPD-acredited.